Encyclopedia Britannica | Britannica
britannica.com is a reference materials/dictionaries and encyclopedias website and a member of the Raptive (formerly AdThrive) publisher network. Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and images from experts. In 2026-09, it attracts around 32.9M monthly visits, ranking #1.8K globally with a Domain Rating (DR) of 92. Traffic arrives mainly through direct (22%) and referrals (7%). Visitors average 2.2 pages per visit with a 66% bounce rate — on the higher side — common for answer-first or news-style traffic. Right now traffic is climbing fast month-over-month (+18.0%). The domain has been registered since 1995 (~31 years), a sign of an established property.
britannica.com Traffic and Visitor Engagement
Engagement quality shows how well a site holds attention: pages per visit above 2 with bounce below 60% usually indicates readers, not skimmers.
britannica.com Traffic by Country
Visitor geography drives ad RPM — US, CA, GB and AU visitors typically earn several times more per thousand views than the global average. Country-level data is a Pro field.
britannica.com Traffic Sources
Where britannica.com's visitors come from. Channels above ~20% usually represent a durable audience base rather than one-off spikes.
britannica.com Organic Keywords
Search terms bringing visitors to britannica.com, with monthly volumes. Keyword-level data is a Pro field.
britannica.com Revenue & Worth Estimate
Derived from a proprietary model over each site’s traffic, publisher network and audience composition. Displayed values are estimates, not actual earnings.
britannica.com Monthly Visits Trend
Monthly visits history. Sustained growth signals a niche on the rise; flat or declining traffic deserves a closer look at the channel mix above.
britannica.com Domain Registration (WHOIS)
From public RDAP records. Recently registered domains already earning well can signal low-competition niches.
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Traffic metrics via Scrappa (Similarweb-class data). Domain Rating (DR) by Ahrefs
Revenue figures are model estimates, not actual earnings.